Yahoo! Real Estate and Zillow.com announce new partnership
Telecomworldwire, July 9, 2010
TELECOMWORLDWIRE-9 July 2010-Yahoo! Real Estate and Zillow.com announce new partnership(C)1994-2010 M2 COMMUNICATIONS http://www.m2.com
Real estate websites Yahoo! Real Estate and Zillow.com announced on Friday an exclusive partnership that will offer advertisers a single channel to reach across both websites later in 2010.
No financial details were disclosed.
According to the companies, the partnership brings together the second-and third-most trafficked real estate websites, making this one of the most powerful and far-reaching real estate ad networks on the web.
As part of the relationship, Zillow will also power all for-sale listings on Yahoo! Real Estate.
Once the integration of Zillow’s more than 4m for-sale listings is complete, consumers using Yahoo! Real Estate will continue to search for homes by geography, price and other criteria. The home shopping experience for Zillow’s users will not change.
Although the partnership is expected to go into effect later in 2010, the companies are immediately coordinating sales efforts for the advertising network.
Upon full implementation, real estate agents and brokers who advertise and place their listings on the sites will receive greater value and simplicity in several ways: the Zillow Premier Agent programme will be extended to Yahoo! Real Estate; for-sale listings placed on Zillow will automatically appear on Yahoo! Real Estate; advertisers who buy Showcase Ads or Featured Listings will automatically have those placed on Yahoo! Real Estate and Zillow; and homeowners will be able to purchase ‘for sale by owner’ listings and have them appear on both sites.
The two companies also expect to work together in the sale of display advertising on Yahoo! Real Estate to new home builders, real estate agents and brokers.
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